This video served as an informative, clear and engaging guide to an upcoming major infrastructure improvement project in El Cajon, where a busy intersection was to be replaced by a modern, efficient roundabout. We highlighted the benefits of this transformation for both the local community and commuters, as well as the expected timeline, goals and potential impacts during construction. This was the city’s first attempt to use straightforward video messaging to replace text-based press releases.
HauntFest on Main attracts thousands of residents to Downtown El Cajon, CA each year. This family-friendly celebration is free and includes live music, costume contests, carnival rides, a haunted car show, and a diverse selection of local vendors providing food, crafts, games, and additional activities. We delivered horizontal and vertical versions of the video for use across the City of El Cajon’s social media feeds as both a recap and to promote future iterations.
Police departments across the country have had a difficult time attracting new recruits and lateral hires. In seeking to have their videos standout from ra-ra recruitment campaigns, the El Cajon Police Department conceived of a series of interviews that features current officers and detectives extolling the virtues of the ECPD in ways that are appealing fellow police. These videos, along with a micro-targeting strategy proved to be a very successful blueprint for the department.
The City of El Cajon and the El Cajon Police Department hosted three local iHeart Radio personalities who all happen to be El Cajon residents for a one-day version of their citizens’ boot camp. We followed along and produced a two-part series for the city and police department and also supplied individual clips for the radio personalities to add to their own feeds to boost promotion.
The City of Claremont, CA, teamed up with Trane Technologies on an infrastructure project to reduce their carbon footprint, enhance energy savings and replace obsolete equipment. This initiative involved implementing a mix of efficient new technologies, smart software and a lot of expertise, as detailed in this case study video.
For the Mayor’s 2023 State of the City address, the City of El Cajon requested a pre-speech video to showcase the culture and beauty of the east San Diego County city. This project was created over a series of days by filming pre-planned interviews and capturing candid moments with city residents and small business owners. The result is an authentic tapestry produced for El Cajon by people who actually grew up there.
Hear directly from members of Heartland Fire & Rescue (serving El Cajon, La Mesa & Lemon Grove, CA) about what makes their department special. Witness thrilling fire training and follow along on real calls in this pulse-pounding recruitment video.