A Showcase of Creative Narratives

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  • City of El Cajon Infrastructure Improvement Public Messaging

    City of El Cajon Infrastructure Improvement Public Messaging

    This video served as an informative, clear and engaging guide to an upcoming major infrastructure improvement project in El Cajon, where a busy intersection was to be replaced by a modern, efficient roundabout. We highlighted the benefits of this transformation for both the local community and commuters, as well as the expected timeline, goals and potential impacts during construction. This was the city’s first attempt to use straightforward video messaging to replace text-based press releases.

  • HauntFest on Main Social Media Recap Video

    HauntFest on Main Social Media Recap Video

    HauntFest on Main attracts thousands of residents to Downtown El Cajon, CA each year. This family-friendly celebration is free and includes live music, costume contests, carnival rides, a haunted car show, and a diverse selection of local vendors providing food, crafts, games, and additional activities. We delivered horizontal and vertical versions of the video for use across the City of El Cajon’s social media feeds as both a recap and to promote future iterations.

  • iHeart Radio & El Cajon Police Department Boot Camp Social Media Campaign

    iHeart Radio & El Cajon Police Department Boot Camp Social Media Campaign

    The City of El Cajon and the El Cajon Police Department hosted three local iHeart Radio personalities who all happen to be El Cajon residents for a one-day version of their citizens’ boot camp. We followed along and produced a two-part series for the city and police department and also supplied individual clips for the radio personalities to add to their own feeds to boost promotion.

  • Gabriel Feitosa Rainbow Dash Transformation Social Media Video

    Gabriel Feitosa Rainbow Dash Transformation Social Media Video

    World-class dog groomer Gabriel Feitosa turns pups into magical new creations to the delight of their owners using non-toxic dye made specifically for dogs. For this project, we created a full-length transformation video for his YouTube page and used clips to create shorter reels for his millions of dedicated TikTok and Instragram followers.

  • Levi's Holiday Shopping Livestream With Emma Chamberlain Behind The Scenes

    Levi's Holiday Shopping Livestream With Emma Chamberlain Behind The Scenes

    Shot as a live-to-tape holiday shopping guide, this livestream event with social media icon and fashion influencer Emma Chamberlain was filmed on location at the Haus of Strauss in Hollywood, CA. This is a behind-the-scenes look at the production; the full livestream (available upon request) was over 26 minutes long and included innovative chat and shopping tools provided by the video commerce firm Firework.

  • #MyElCajon Civic Pride Showcase

    #MyElCajon Civic Pride Showcase

    For the Mayor’s 2023 State of the City address, the City of El Cajon requested a pre-speech video to showcase the culture and beauty of the east San Diego County city. This project was created over a series of days by filming pre-planned interviews and capturing candid moments with city residents and small business owners. The result is an authentic tapestry produced for El Cajon by people who actually grew up there.

  • Gabriel Feitosa & San Diego Humane Society Social Media Video

    Gabriel Feitosa & San Diego Humane Society Social Media Video

    Gabriel Feitosa is a world-famous dog groomer and transformation artist. Spend a day with Gabe and his team as they visit the San Diego Humane Society to bathe and transform canines looking to be adopted. This fun, adorable process also serves a real purpose—100% of the dogs featured across Gabe’s social media empire have found fur-ever homes!

  • Hardcore Fitness El Cajon Social Media Series

    Hardcore Fitness El Cajon Social Media Series

    When you walk through the doors of Hardcore Fitness in El Cajon, CA you’re in for an intense experience. Music blares, red light streams through the sun lights and coaches push their members for more. We tried to capture that intensity in a series of three videos, each with a slightly different rhythm and narrative, but all with the same hardcore energy.

  • Heartland Fire & Rescue Recruitment Video

    Heartland Fire & Rescue Recruitment Video

    Hear directly from members of Heartland Fire & Rescue (serving El Cajon, La Mesa & Lemon Grove, CA) about what makes their department special. Witness thrilling fire training and follow along on real calls in this pulse-pounding recruitment video.